By Pratap Patil, CEO – Walstar Technologies Pvt Ltd
In my journey as the CEO of Walstar Technologies, I have had the privilege of speaking with many passionate small business owners – each with a dream, a vision, and a drive to grow.
But there is one conversation that I have heard over and over again in different forms.
Not long ago, a small business owner visited our office. After some casual talk, he said:
“Sir, we already made our website last year… but we are still not getting any leads.
No calls, no enquiries. Nothing is happening.”
“Did I waste my money on this website?”
He was genuinely worried. And honestly, I could feel his pain.
This is a very common problem.
I have met many business owners who feel the same. They spend good money, time, and energy to build a website… but when results don’t come, they feel stuck. Frustrated. Hopeless.
But here is what I always say:
The problem is not the website. The problem is how the website is being used.
Most of the time, the website is just sitting there:
- No proper message
- No clear call-to-action
- No traffic or visitors
- And no follow-up system
So of course – no leads!
A Simple Mini Solution (That I Always Recommend)
You don’t need to rebuild the entire website.
Just fix these 3 small things – and you will see the difference:
- Add one strong CTA (Call-to-Action)
Something like “Get a Free Quote” or “Book a Call”
Let people know what to do next. - Simplify your homepage content
Don’t use technical or fancy language.
Just speak clearly about your customer’s pain and how you solve it. - Start sharing your website regularly Post your link on WhatsApp Status, LinkedIn, and send it to people during chats.
Don’t keep your website hidden!
My Message to Every Business Owner, Student & Startup Founder:
You don’t always need a big change. Most of the time, small actions done smartly create real results.
Whether you are just starting your journey or already running a business – Understand the pain. Take one small step. Then another.
That is how growth begins.
If you are stuck or confused about your website or digital strategy, feel free to reach out. I have worked with many businesses across India and beyond – and I love solving real problems with simple ideas.
Let’s grow together.
– Pratap Patil
CEO – Walstar Technologies Pvt Ltd